Diversity & Inclusion

Aimee Gaudin speaking at Christies

Aimee Massey speaking at Christies

 
 

Inclusion & Belonging

This workshop will improve practices and change mindsets to cultivate an inclusive environment where every employee can thrive.

Aimee shares her lived experiences, as well as data from the latest surveys, current discussions and topics to encourage participants to relate, think deeper and open their minds and hearts to learning. Aimee offers actionable solutions and suggestions, with key takeaways to continue questioning and learning long after the workshop.

This is about becoming allies, overcoming microaggressions, unlearning stereotypes, and being socially responsible for the wellbeing of all employees.

This workshop will cover:

Diversity & Inclusion

Allyship

Behaviour

Recruitment Practices

This workshop will help you to hire and retain diverse talent successfully. For those who want to recruit underrepresented candidates, but are unable to attract and retain, which comes from a lack of understanding of diverse needs and requirements, a lack of appropriate onboarding processes and an inability to access underrepresented talent.

Aimee will take you through practical steps for your recruitment practices, encouraging inclusive hiring processes and retention techniques so you know where to find diverse talent, how to appeal to diverse candidates and how to onboard successfully so that everyone can thrive and become valuable employees.

This workshop will cover:

Attracting diverse talent

Inclusive interviews

On-boarding & staff retention.

Inclusive Marketing

64% of consumers took an action after seeing an ad they considered to be diverse or inclusive. This workshop will show you the importance of representation and how to be authentically inclusive across varying marketing channels so you can broaden your appeal, and be hailed as a forward-thinking brand.

We know performative marketing doesn't do brands any favours. Many have been called out in the past for not practicing what they preach. But diversity has an important place within marketing and brand strategy. If marketing is the face of your brand, having truly diverse campaigns lets people know that your brand includes them, and they are more likely to relate and subscribe to your message, growing your audience database.

This workshop will cover:

Representation

Performative vs. truthful marketing campaigns

The path to inclusion

For more information on the above or bespoke options, drop us a line here.